Mark 1:1 ‘The beginning of the gospel of Jesus Christ’
Ἀρχὴ τοῦ εὐαγγελίου Ἰησοῦ Χριστοῦ
“εὐαγγέλιον in the imperial cult. This is the most important usage for our purpose. Note must be taken of what is said concerning the θεῖος ἄνθρωπος (→ 712), τύχη and σωτηρία. The emperor unites all these in his own person. This is what gives εὐαγγέλιον its significance and power. The ruler is divine by nature.30 His power extends to men, to animals, to the earth and to the sea. Nature belongs to him; wind and waves are subject to him.31 He works miracles and heals men.32 He is the saviour of the world who also redeems individuals from their difficulties (→ σωτήρ). τύχη is linked up with his person; he is himself τύχη.33 He has appeared on earth as a deity in human form. He is the protective god of the state. His appearance is the cause of good fortune to the whole kingdom. Extraordinary signs accompany the course of his life. They proclaim the birth of the ruler of the world. A comet appears at his accession, and at his death signs in heaven declare his assumption into the ranks of the gods.34 Because the emperor is more than a common man, his ordinances are glad messages and his commands are sacred writings. What he says is a divine act and implies good and salvation for men. He proclaims εὐαγγέλια through his appearance, and these εὐαγγέλια treat of him (→ 713). The first evangelium is the news of his birth: ἦρξεν δὲ τῶι κόσμωι τῶν διʼ αὐτὸν εὐανγελι[ων ἡ γενέθλιος] τοῦ θεοῦ.35 “The birthday of the god was for the world the beginning of the joyful messages which have gone forth because of him.” TDNT 2:724″
Ched Myers ‘ He [Mark] is serving notice that he is challenging the apparatus of imperial propagation……Mark is taking dead aim at Caesar and his legitimating myths. From the very first line, Mark’s literary strategy is revealed as subversive. Gospel is not an inappropriate title for this story, for Mark will indeed narrate a battle. But the ‘good news’ of Mark does not herald another victory by Rome’s armies; it is a declaration of war upon the political culture of empire.’ (Binding the Strong Man, 124)